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Fragrance-Free Gentle & Moisturizing Shampoo

Fragrance-Free Gentle & Moisturizing Shampoo

Great curls start with a clean canvas.
Regular price $24.00
Sale price $24.00 Regular price

Infused with moisturizing Shea Butter and Moringa Oil, this sulfate-free formula gently cleanses without stripping your hair.

Quantity

Key Ingredients

SHEA BUTTER

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...
MORINGA OIL

MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....

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Fragrance-Free 3-Step System

Fragrance-Free 3-Step System

Regular price $68.00
Sale price $68.00 Regular price $76.00
Save 11%

This fragrance-free set brings out your best curls.

Pairs Well With

Fragrance-Free Hydrating & Detangling Conditioner

Fragrance-Free Hydrating & Detangling Conditioner

Regular price $24.00
Sale price $24.00 Regular price

Tangles melt, definition follows.

How To
Ingredients
SHEA BUTTER

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...
MORINGA OIL

MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....

Formulated Without

Sulfates
Parabens
Synthetic Dyes
DEA
Mineral Oil
Phthalates
Silicones
Gluten
Glycols
Paraffin
FAQs
Is the Shampoo truly sulfate-free and gentle on curls?

Yes, it’s formulated without sulfates or silicones, gently cleansing your scalp while retaining natural moisture and curl integrity.

Use whenever you need a gentle cleanse—you're avoiding harsh stripping, so adjust based on your hair and scalp needs.

Tips & Tricks
How to get the best results
Detangle first

Detangle first

Gently detangle the hair to reduce knots and breakage.
Start at the scalp

Start at the scalp

Apply shampoo to your scalp and work the formula throughout. This is where oil, buildup, and sweat accumulate the most.
Use fingertips, not nails

Use fingertips, not nails

Gently massage with finger pads to boost circulation and lift buildup without irritation.
Add water, not more product

Add water, not more product

Before adding more shampoo, try adding water first. Our concentrated formula is activated by water, so keep this in mind for application.
Avoid rinsing with hot water

Avoid rinsing with hot water

Hot water can strip natural oils and irritate your scalp. Make sure to work with warm or cool water instead.

Overall rating: 4.8646617 / 5 from 133 reviews.

AI Generated Review Summary

This sulfate-free shampoo, infused with Shea Butter and Moringa Oil, is praised for its gentle cleansing and moisturizing properties. Customers appreciate its fragrance-free option and the softness it imparts to their hair, though opinions on the scent and bottle design vary.

Summary topics

  • Hair Feel: 13%
  • Curl Softness: 15%
  • Hair Cleanliness: 30%
  • Fragrance-Free Option: 9%
  • Scent: 9%

Review topics: [].

Review highlights

  • "My hair is so clean and soft and my curls are beautiful!"Michelle J.
  • "My hair feels clean and shiny."Debra F.
  • "I really like the Gentle Moisturizing shampoo and conditioner!"Kate M.

Reviews

Love it. Liter size would be great

"I love this product and it also exist with no fragrance which is great for those that allergic to it. I wish it would exist also in a liter size and a pump. Can you offer it? Thank you for your great products!"

Fuf (5/5)

Soft, light curls

"I currently use Curl Smith brand moisturizing shampoo, leave-in conditioner, and firm hold “in-shower style fixer. ” I do really like the products but they’re made in the USA so I was looking to switch. I bought just the shampoo and conditioner from Love Ur Curls because I had enough leave-in products left to hold me for a bit. First I washed and conditioned my hair with no third step. It ended up extremely soft and smooth, but a little frizzy by day 2. The next time, I washed and conditioned but put in a styling gel and it was perfect, even without a leave-in conditioner. When I run out of my current styling gel, I’ll buy step 3 of love ur curls and report back."

Leanne W. (5/5)

I love the Fragrance free

"I love the Fragrance free products but would like the litre bottles."

Tanya A. (5/5)

only shampoo I can use!

"Love this stuff im on my 3rd or 4th order, any chance you will make the fragrance free into pump sizes soon?? I would order in a heartbeat!"

Rebecca B. (5/5)

It is a good product,

"It is a good product, and because I have allergies, I really appreciate the unscented formula."

Theresa W. (5/5)

I love how my hair

"I love how my hair stays soft"

Landa W. (5/5)

Good stuff. I like that

"Good stuff. I like that it doesn’t smell."

Naomi A. (5/5)

LOVE. LOVE. LOVE!!!!!!

"I have struggled with my curls for over 50 years. No matter what shampoo/conditioner I used my hair was dry and frizzy. Finally a company understands my curls. My hair is soft and bouncy. I also use the Irish Sea Moss Gel which holds my curls in the heat or rainy days. I finally sn show off my curls. 🩷🩷🩷🩷🩷🩷🩷"

Bonnie V. (5/5)

The shampoo has increased the

"The shampoo has increased the curl of my hair. My curls used to be messy, frizzy spirals, now they are smooth, ringlets. My hair looks fuller, softer and no longer feels or looks dry. Have been getting loads of compliments on my curls. Also I have a scent allergy. The fragrance-free shampoo is perfect for me."

Judi S. (5/5)

Soft curls, fully hydrated, less frizz= love.

"My hair has never been easier to manage after switching to this line of products. The shampoo cleans my hair of any product build up to a fresh start each time I use it. I like how it is thick and doesn't run off your hand. You don't need a lot! The fact that it is UNSCENTED is a life saver. My fair skin is sensitive to fragrance. I wish they made it in the litre format. I have wrote them and asked. Also, I wish they would move to a more natural smelling fragrance that perhaps my skin could tolerate. Is the fragrance listed in the ingredients natural or synthetic? The musk element in it is not for me. Still, highly recommend these products- I'm having my best hair days ever:)"

Emma C. (5/5)

Q&A