Blog

VIEW
Big Volume, Zero Compromises: Meet Our New Volumizing Foam
Big Volume, Zero Compromises: Meet Our New Volumizing Foam
Formulated to bring you the perfect blend of weightless definition, hydration, and airy volume, our Volumizing Foam is infused with the softness of rice and the fluffiness of cotton. This...
EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE
3-Step System
EVERYTHING YOU NEED TO KNOW ABOUT SCALP CARE
Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping...
What is Frizz? Here's the science behind it...
What is Frizz? Here's the science behind it...
BY MICHAEL AJAYI DIRECTOR OF RESEARCH DEVELOPMENT Frizz refers to hair strands that are irregularly and non-uniformly displaced, deviating from their natural alignment. In society, hair that deviates from a...
How To Maintain A Healthy Scalp With Curly Hair
How To Maintain A Healthy Scalp With Curly Hair
What comes to mind when you think of healthy curly hair full of volume and shine? Like so many of us, you might think that having healthy locks all comes...
How To Detangle Curly Hair
How To Detangle Curly Hair
Having naturally curly hair can be such a blessing. But at the same time, it can also be a curse. While our natural curls boast volume, thickness, and a beautiful...
Stroke-By-Stroke: A Journey to Self Love
3-Step System
Stroke-By-Stroke: A Journey to Self Love
Hello! My name is Kierra Smith and I am a 2016 and 2020 Canadian Olympic swimmer. During my swimming career, I was a LUS (Love Ur Self) sponsored athlete. I...
How to Fix Hair Breakage
Curl Health
How to Fix Hair Breakage
What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair...
How to Tell If Your Hair Porosity is High, Low or Medium
3-Step System
How to Tell If Your Hair Porosity is High, Low or Medium
Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major...
How to Plop Curly Hair (And Why You Should Be Doing It!)
All-In-One
How to Plop Curly Hair (And Why You Should Be Doing It!)
If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...
How to Keep Curly Hair From Frizzing in Humidity
Conditioner
How to Keep Curly Hair From Frizzing in Humidity
Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out:...
Here’s What You Need to Know About Product Buildup in Your Hair
All-In-One
Here’s What You Need to Know About Product Buildup in Your Hair
Product buildup in your hair can be a nuisance at best, and at worst, it can lead to things like scalp issues, hair growth problems and an overall dull appearance...
How to Properly Care For Your Curls in Humidity
3-Step System
How to Properly Care For Your Curls in Humidity
What you need to know about caring for—and maintaining—your curls in humidity.