Blog
3-Step System
Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major...
How to Tell If Your Hair Porosity is High, Low or Medium
All-In-One
If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...
How to Plop Curly Hair (And Why You Should Be Doing It!)
Conditioner
Regardless of where you are in the world, every curly girl faces her own climate-driven challenges. But there is one weather report that seems to make all of us freak out:...
How to Keep Curly Hair From Frizzing in Humidity
3-Step System
What you need to know about caring for—and maintaining—your curls in humidity.
How to Properly Care For Your Curls in Humidity
3-Step System
Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all...
Why You Need An Easy Curly Hair Routine
All-In-One
We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all...
Summer Curls 101: How to Protect Your Hair as Temperatures Rise
Curly
Everything you've ever wanted to know about the LUSBrands (Love Ur Self) Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while...
Everything You Need to Know About Our Irish Sea Moss Gel
Curly
Our new formula, the LUS (Love Ur Self) Elixir Oil, is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND...
The LUS (Love Ur Self) Elixir Oil Formula
All-In-One
Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach...
HOW TO REPAIR DAMAGED CURLY HAIR, ONCE AND FOR ALL
All-In-One
With harsh weather, constant styling, heat and colour damage, it's hard for our curls to catch a break. It doesn't help to know that curls are more prone to damage...
Protective Styling for Curly Hair
Curl Health
It’s that time of year again! The temperature starts to drop and frosty flurries start falling from the sky. But what does that mean for our curls? It’s no secret...
Winterizing Ur Curls
All-In-One
We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint...
Caring for Fine Wavy Hair
